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STERLING, IL, February 20, 2004 - Wahl Clipper Corporation announced that it is teaming up with Marvel to promote three home-haircutting products: the HomePro®, a 25-piece color coded haircut kit; the ChromePro®, a 26-piece haircut kit; and the Clip' n Trim™, a two-in-one clipper and trimmer. Wahl, manufacturer of the top-rated hair clipper brand in the United States, will begin including a free Marvel DVD comic of the first issue of X-Men (September 1963) in each specially marked packages of HomePro, ChromePro and Clip' n Trim. The DVD will also feature computer screensavers of Marvel Super Heroes: Spider-Man®, The Incredible Hulk®, Daredevil®, Iron Man® and Captain America®. The DVD promotion will run from March 2004 to August 2004. "We believe that working with a high-impact partner like Marvel and providing an entertaining gift DVD will help differentiate Wahl's products at retail stores," said Pat Anello, Wahl's director of marketing. "We believe Marvel characters, such as Spider-Man, appeal to 3- to 9-year-old boys and are recognizable to their mothers, who are the primary purchasers of our home-haircutting products." Anello added, "Wahl continues to initiate ways to attract new users to the home-haircutting category. We believe that in order for Wahl to maintain its leadership position in this category, we must continue to innovate and make the haircutting process easy, inexpensive and fun." The campaign will also feature full-page Wahl ads in select issues of Marvel's junior network of comics in April and May 2004. Also, banner ads will appear in April and May 2004 on Marvel's Web site ( www.marvel.com) and will have a link to WahlÕs Web site ( www.wahl.com). Tim Rothwell, President of Marvel's Worldwide Consumer Group added, "Both Wahl and Marvel are valued brands with kids and moms alike. This was a natural tie-in for us and we look forward to continuing this partnership." Since its start 85 years ago with the invention of the first electric hair clipper, Wahl has long been an innovator in the hair clipper and trimmer industry. Known for its American-made quality, Wahl is used by professionals and consumers around the world. About Marvel Enterprises, Inc. Marvel Enterprises, Inc. is a leading global character-based entertainment licensing company that has developed and owns a library of over 4,700 characters which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel's creative teams at its Marvel Studios, Marvel Comics and Toy Biz divisions support the development of feature films (and DVD/video), video games, TV series and toy lines based on its characters. Marvel also licenses its characters for use in a broad and growing range of consumer products and services including apparel, collectibles, food and promotions. Marvel Comics is a leading global comics publisher and an invaluable source of intellectual property; Marvel Studios works with studios to develop feature film and entertainment projects; and Toy Biz is a recognized leader in toy design, sales and marketing that develops and oversees both licensee and in-house toy lines. For additional information, visit http://www.marvel.com. |
